The Skew
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80% of licensing creative never sees daylight. Here’s why.

Brand Strategy 4 minutes reading
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Performance Tracking That Actually Improves Performance

Brand Strategy 4 minutes reading
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Creative Brief or Creative Cage? Why Most Licensing Briefs Kill Innovation

Brand Strategy 4 minutes reading
Sport oliver

Why Heritage Licensing Secrets Work For Sports Brands

Brand Extension 10 minutes reading
Zsl

The cultural translator: how we bridge heritage institutions and commercial partners

Brand Extension 10 minutes reading
Paddington

From Character to Franchise: How Paddington Became a Licensing Powerhouse

Brand Extension 18 minutes reading
Cricket

Cricket’s quiet power: What brands can learn from a centuries-old institution

Brand Extension 17 minutes reading
Oliver article2

Your competitor is licensing everything. Should you panic?

Brand Strategy 11 minutes reading
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Proving Licensing Effectiveness to Skeptical Stakeholders

Brand Strategy 5 minutes reading
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