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Measuring momentum: the human side of licensing effectiveness

Brand Strategy 5 minutes reading
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From one platform to many: building your brand’s transmedia footprint

Brand Extension 5 minutes reading
Oliver dyer

Beyond the bottom line: measuring what matters in licensing

Brand Strategy 5 minutes reading
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Intelligence that sells. How market insight transforms licensing pitches

Brand Strategy 4 minutes reading
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Trending Vs. Timeless: The Creative Balance That Builds Lasting Licensing Success

Brand Strategy 3 minutes reading
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Cool for Cats | Interview with Craig Bendle from The British Museum

Brand Extension 4 minutes reading
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How Your Own Departments Block Brand Extension Before It Begins

Brand Strategy 4 minutes reading
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Your Competitors Are Reading The Same Reports. Here’s How To Get Ahead

Brand Extension 6 minutes reading
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Intelligence That Sells: How Market Insights Transform Licensing Pitches

Brand Strategy 4 minutes reading
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