Out with the old in with the Skew
Brands face common problems when it comes to extension and licensing. Disjointed teams, leading to hit-and-hope strategies with creatives stuck in a rut. It's clear that brand extension is breaking. And we're on a mission to fix it…
And after talking to Licensing directors, brand, sales and creative teams we understood why… nothing is getting measured. And you can't improve what you don't measure. Which is why we do things differently. We focus on driving amazing results, and we do that by measuring what works and what doesn't, thinking strategically, and delivering crafted creative at the point it's most effective.
What do you
value the most
The number one reason your brand is doing any of this, at least as far as we’re concerned, is to make people happy, to bring them joy. It’s all about building stronger and deeper relationships with your fans. That’s why every brand extension decision is made with them and their needs in mind.
We changed brand licensing in a big way when we introduced the concept of trend forecasting. Now we’re doing it again with the idea of making brand extension more effective through detailed measurement. We aren’t quite revolutionaries, but we’re definitely making a stir.
If you want to reach all the different kinds of people that make up your audience, you need an agency that’s equally as diverse. Diversity has been baked into our culture from day one, meaning your extension efforts will be effective for everyone.
Helping the world’s most-loved brands to expand
Working for SkewSee our Open Positions