Extend your brand in...

Five (& a half) steps

skew process, London high street, shops, retail, people shopping

You’re in very good company if your challenges are met by our off-the-peg services. They are fast, focused and used every day by the biggest and the best. For those of you looking to shake things up around here, we deliver effective brand extension in five and half steps.

Step 1


Learning about your brand, fans and market to understand what’s great about you, why you are loved and why the market might be interested in you more than someone else.

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Skew process, immersion, woman shopping choosing pair of shoes

Step 1 (and a half)


This is our secret ingredient. We’ll ask you for an important measure of success. It could be financial, it could be something else entirely, but it must be meaningful, measurable and matter to you and your IP.

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Skew effectiveness, woman shopping, retail

Step 2


At this point we know about you, your fans, and your market. And we’ve agreed what matters to you and how we’ll measure it. So now we’ll set out a strategy of how to achieve the results you need and the tactical briefs we need to implement to get there.

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Skew process, strategy meeting

Step 3


We’ll deliver amazing creative that’s laser-focused on delivering your important measures of success and delighting both commercial partners and fans alike.

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Skew process, creative, illustration, asset

Step 4


Creative delivered. Job done. Now we’ll walk away and hope it worked out for you. No, only joking. We’ll join you for the implementation, working with you and your partners to refine and improve the tools you need to succeed.

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Skew for Royal Ascot, shop, retail, tea towel

Step 5


Part strategy, part style and here comes the substance… We’ll analyse the results with you to understand what worked, why, and how to improve.

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Skew process, fans cheering at a concert

Why not download these helpful guides?

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Welcome onboard

Effective projects start with knowing who's who, what we need from you and what you can expect from us. Our effective onboarding guide has the lowdown.

Request our onboarding guide

Season’s greetings

Buying seasons, lead times and key industry events all help to plan the most effective way to time your brand extension strategy.

Request our industry season calendar

Coming to terms

Take the guesswork out of the small print. We have a simple common sense approach to our standard contract.

Request our standard terms

Service please

So you can be confident we'll get back to in a timely fashion and we know you won't be calling us on Christmas Day.

Request our service level agreement
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Your guide to guides

All guidelines are different but these content examples will help set the scene.

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