Not Just Colouring In

Creative Community Survey

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We all work for companies built on creativity but judged on profit. Creative in, profit out with so much in-between it’s sometimes hard to connect the two. The creatives do the colouring in, the suits present it, make the deals and collect the awards.

It isn’t personal, it’s just how it is.

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ANOTHER WAY?

Creatives from the across industry have been meeting to talk about our future. We’ve hatched an idea; what if we bring together designers, creators, creative teams and their leaders from the world of licensing and brand extension for the very first time?

We think that by joining together we can amplify our voices, shine a light on the value we create and help each other grow.

This survey is for the whole spectrum of creatives in the licensing world, including designers, marketing experts, team leads, product developers, and creative directors. If you work at or with licensees, licensors, brands, retailers, licensing agents, or agencies, this is for you. It is also open to all levels of seniority, whether you’ve worked in the industry for 4 months or 40 years.


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SOUNDS GOOD? WE NEED YOU TO TELL US.

The creative community hasn’t been asked what it wants before. So to kick things off Skew 👋 are running a survey.

Five minutes of your time to tell us who you are, what’s important to you and the change you’d like to see. From this we’ll understand if this is something the creative community in Licesning and Brand Extension want.

We’ll treat anything you tell us in absolute confidence and use it anonymously to shape the future our community.

As an early adopter you’ll be the first to get all the insights at an exclusive (creatives only) event later in the year.

So let’s JFDI! Together we can change our industry for ourselves, for the next generation…

...for good.

Now, it's over to you...

Take the 2023 survey below


‘WE'RE NOT JUST COLOURING IN’

Frequently Asked Questions

WHAT IS NOT JUST COLOURING IN?

It’s the name of the survey we’re conducting to see if there’s an appetite for a community specifically for creative people in Licensing and Brand Extension.

IS THIS A SKEW THING?

The survey is a Skew thing. No-one else is asking creatives in Licensing and Brand Extension what’s important to them so we thought why not us? If a community grows out if that will be something else. Skew will play a part but it’s won’t wholly be a Skew thing.

HOW WILL YOU USE THE DATA?

The intention is to produce an anonymised report from the data we capture that will show general trends in sentiment across the industry. Nothing will identify individuals or companies.

WILL HR READ THIS?

We’ve made identifying questions optional where practical and we’ll never share identifying information to anyone.

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Now it's OVER TO YOU

Completing this survey takes us a huge step closer to launching a vibrant community that serves us all.

Let’s get social

Studio