The View From Skew | Apr 2025

Brand Strategy 4 minutes reading
SKEW SPRINGHAUL 2024 53
The View From Skew | Apr 2025
TLDR: Skew’s creative team shares their insights, inspiration and intelligence on everything design and branding.""


The View from Skew is back so the team got together to share unknown artists, creatives and design resources that have inspired them recently.

Quick hits of inspiration

  • We’re loving how the team at Studio Zero took a unique UI approach to Metaphor: ReFantazio. With art direction inspired by Hieronymus Bosch paintings, the UI team prioritised style over pure functionality

  • The branding of Pasta Fortuna by Milan based studio nju:design played the perfect balance between traditional and contemporary

  • Inspiration organised differently with SOOT WORLD. A floating image directory if we may 🪐

  • Benefit Cosmetics recent rebrand (by Wolff Olins) maintained its original logo while updating visual language

  • Immerse yourself in Graphic Design curation at its best via Visuelle


Get inspired

Marta Minujín is an Argentinian conceptual and performance artist famous for her bold, often controversial, work that blends pop art, politics and spectacle. An icon of Latin American avant-garde, one of her most prominent pieces is El Partenón de libros prohibidos (The Parthenon of Books). A monumental replica of the Greek Parthenon built from thousands of books banned during the Argentinian dictatorship. First staged in Buenos Aires in 1983 to celebrate the return of democracy, and later reimagined in Kassel, Germany in 2017, the work stands as a powerful symbol of intellectual freedom and resistance to censorship.

The Parthenon of Books
Parthenon replica on Nazi book-burning site. Photo: Dezeen

Get going

‘I Am Creative’ is redefining creative careers education for young people. In a space where resources are scarce and misconceptions still run deep, the initiative is tackling the myth that creative jobs aren’t “real” jobs. This September, the duo behind RUDE - which funnily include Skew’s former Creative Director Abi Meats - will launch CREATE!, a bold new book featuring insights from 50 mentors across disciplines and packed with illustrations and real-world advice. It’s a vibrant, accessible guide to the creative industries, made for the next generation of creatives.

Create! Book
CREATE! from RUDE Studio. Out in September!

Get resources

Drawing on insights from top creatives and trends across branding, advertising, and digital culture, the 2025 Photography in Design Trend Report by Stills is a must-read snapshot of where visual storytelling is heading. It explores how candid imagery, abstract textures, dark aesthetics, Y2K-style flash, and even JPEG artifacts are shaping a new era of authenticity in design. Download it here.

Need something Skew?

At Skew, we specialise in crafting strategic creative that truly engages your audience. Whether you're looking to build a memorable brand identity or exploring bold new brand extensions, our experienced team is here to transform your vision into something extraordinary. Get in touch today to find out more.


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