A design system built to time-travel.
client
BBC Studios
services
Strategic Insight, Packaging
date
2023 - ongoing
Following the regeneration of the Thirteenth Doctor and Russell T Davies’ return as showrunner, BBC Studios marked this exciting new era with a fresh brand identity for Doctor Who. Next, they needed a distinctive packaging system flexible enough to work across multiple product formats.
Project Brief
Our team set to work creating a fully scalable design system. Versatile enough to bridge the transition into the new series and beyond, support the 60th Anniversary, and re-energise Classic Doctor Who releases. Cohesive enough that it all feels like one connected world.
Deep brand immersion and market analysis informed the creation of original illustrated textures and graphic elements drawn from the Doctor Who universe, with colours and visual signatures that flex across each series and product line.
The outcome? Shelf-dominating, manufacture-ready artwork, plus guidelines for partners to keep everything on-brand – a system robust and flexible enough to support a steady stream of standout products every month.
