Different, memorable, and joyful
Psst. Don’t tell anyone but brand extension is our brand identity super power. A powerful, coherent identity that resonates and stays with your audience for the long term needs flexibility baked into it from the start.
Our twenty years of experience in Brand Extension means you can be confident your brand will work anywhere, from woven clothing labels
and retail shelving to social media posts or animated on the side of a bus.And as your brand launches new products and experiences, your identity will be ready to flex to meet them. 'My First', Classics, Originals, Limited, premium, localised or colab, our knowledge of effective brand extension will give your brand identity the edge it needs to thrive.
Brand Identity is all about building stronger and deeper relationships with your fans. That’s why every strategic and creative decision we make with you is made with them and their needs in mind. We put your fans first.
Helping the world’s most-loved brands to expand
We are open to all materials a client brings to the process.
Yes, we often work within an existing master framework to create anniversary varients, sub-brands or to target a new demographic.
All projects are different but from three months is a reasonable place to start planning from.
We have launched brand identities briefs from £20,000 - £200,000 depending on the scope and reach of the brand.
Assignment of rights is usually agreed at the contract stage. A copy of our standard contract can be found here.
Yes, you can download it here.
Build your brand.
Delight your fans.
We’re a team of licensing experts on a mission to make brand extension as effective as it can possibly be. If you want to get in on the action just fill out the form below and we’ll be in touch.