Brand Identity

Different, memorable, and joyful

Skew for Robin Robin, Aardman, style guide, logo
Skew for Ubisoft For Honor, logo, crest, design
Skew for National Portrait Gallery, monogram, branding, heritage stamp
National Portrait Gallery Lace Drop Earrings Silver By Licensed To Charm
Skew for Paddington, brand ID, franchise logo, guide

Whether you’re in culture, entertainment, hospitality or sport the number one reason your brand exists and is considering brand extension, at least as far as we’re concerned, is to make people happy, to bring them joy.


Years of experience


Brand identities delivered


Of fans reached

Brand Identity

Super Powered

Psst. Don’t tell anyone but brand extension is our brand identity super power. A powerful, coherent identity that resonates and stays with your audience for the long term needs flexibility baked into it from the start.

Our twenty years of experience in Brand Extension means you can be confident your brand will work anywhere, from woven clothing labels

and retail shelving to social media posts or animated on the side of a bus.And as your brand launches new products and experiences, your identity will be ready to flex to meet them. 'My First', Classics, Originals, Limited, premium, localised or colab, our knowledge of effective brand extension will give your brand identity the edge it needs to thrive.

Skew For Moomin Valley, Branding Identity

Service Breakdown

Brand Identity is all about building stronger and deeper relationships with your fans. That’s why every strategic and creative decision we make with you is made with them and their needs in mind. We put your fans first.

  • Visual, verbal and strategic audits
  • Competitor Audits
  • Positioning
  • DNA and Brand Framework
  • Naming
  • Visual Identity Design
  • Visual Identity Implementation

Helping the world’s most-loved
 brands to expand

Endemol Shine

The Paddington franchise has been a huge undertaking, we’re thrilled with everything we have produced together – you have all been fantastic!

— Demi Patel, Vice President Creative Services at Copyrights Group

Paddington Testimonial

Frequently Asked Questions

Will you work with an existing strategy?

We are open to all materials a client brings to the process.

Will you work with an existing brand identity?

Yes, we often work within an existing master framework to create anniversary varients, sub-brands or to target a new demographic.

How long does it take?

All projects are different but from three months is a reasonable place to start planning from.

How much does it cost?

We have launched brand identities briefs from £20,000 - £200,000 depending on the scope and reach of the brand.

Who owns the rights to the works?

Assignment of rights is usually agreed at the contract stage. A copy of our standard contract can be found here.

Do you have a service level agreement?

Yes, you can download it here.

Build your brand.
Delight your fans.

We’re a team of licensing experts on a mission to make brand extension as effective as it can possibly be. If you want to get in on the action just fill out the form below and we’ll be in touch.

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