Insight & Strategy

Find a way forward

Skew for National Trust, moodboards

The most effective brand extension strategies are based on understanding your brand and your fans. That’s how you can sell products that put a smile on people’s faces. A strategy gives you a better sense of direction, aligns your teams, and helps you start developing commercial relationships.


Skew introduced trend insight to the licensing industry


Years of insight experience


Trend updates delivered

Skew for Ubisoft For Honor, moodboard, research

Insight & Strategy

Translate Your IP

To find the right partnerships you need to know how to translate your IP. This means understanding your brand and how to bring it to life for your fans, quickly and memorably. Your strategy is the one of the most valuable opportunities you have to steer the creative and operational direction of your brand and business for years to come.

We develop brand strategy for emerging brands and help established favourites grow from a single brand to a franchise mindset.

Understanding your market means extending beyond

your core audience to identify future fans and then reaching them with relevant new products and services that will delight them. Looking for a fresh perspective? We have all the insight you need to stay ahead of the curve.

We are a trusted authority on brand extension strategy. Our team translate tangible and intangible brand assets into new opportunities for household names in entertainment, culture and sport. You can be confident that your brands unique qualities are future proofed with trend services that are tailored for you and ready for retail.

Skew Fashion Trend Mood Boards 2022

Service Breakdown

  • Brand strategy
  • Franchise planning
  • Competitive set
  • Consumer segmentation
  • Brand extension and licensing strategy
  • Category planning
  • Trend research and insight

Ready to go?

Fast Fashion Asset Pack

Ready already? No problem. Our asset packs are in daily use by sales teams, product developers and design teams the world over. Designed for speed, our flat fee fast fashion asset packs have everything you need to keep commercial relationships fresh and fans happy.


  • Mood board with colour, graphic and product directions.
  • Design concepts for one category and target market.
  • Badges
  • Composed graphics or placement designs
  • Repeat patterns
  • Product pages
  • A Fast fashion guide layout template including: cover, content, trend board, assets and product concepts.


  • On trend - retail buyer ready
  • Commercial - sales team ready
  • Art-worked - licensee ready
  • Fast turnaround - approvals ready
  • Improves commercial relationships
Fast fashion asset pack: Get started now from £8,000

Helping the world’s most-loved
 brands to expand

Sony Pictures Animation
Transport for London
National Trust

You guys have been amazing… I don’t know how you do it all so calmly but I have loved working with you all.

— Global Brand & Marketing Director, Warner Bros

Harry Potter Key Art

Frequently Asked Questions

What is a trend forecast?

It is a guide to what’s relevant for retail buyers.

How do you know what’s on trend?

Constantly looking, reading and retailing the pulling that information into stories that make sense.

What is the on trend colour this season?

When fashion was top down from Haute Couture to read-to-wear to high street 20+ years ago you could reasonably answer that. Sort of. But overlapping markets, demographics, sub-cultures, seasons, trans seasons and drops make it meaningless. It’s still fun to ask though. Erm…if in doubt, Black.

What is an intangible asset?

It is a strong emotional association in a consumer's mind. Dressing up at Ascot or strawberries at Wimbledon are intangible assets.

What is franchise planning?

Making sure that future commercial, brand, content and creative strategies all line up, compliment and build upon each other.

Why do I need a brand extension and licensing strategy?

We are experts at learning about a brand and matching its best qualities with products and services that delight fans. Our brand extension and licensing strategy sets out how to do this most effectively.

Will you manage our IP?

No. We’re a consultant and creative agency not at Licensing Agent. We’re not tied to the licensing model.

Extend your brand. Delight your fans.

We’re a team of creative experts on a mission to make brand extension as effective as it can possibly be. If you want to get in on the action just fill out the form below and we’ll be in touch.

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