Commercial Consultation
Winning minds that help you win hearts
Any brand with devoted fans should be looking for opportunities to grow. Your brand has valuable assets, and identifying those transferable assets is a step on the way to better partnerships and promotions. It's a path to bringing ranges of new goods and services to market that’ll delight your fans and grow your business.
$2.9b
'19 Sales of licensed goods
4.5%
Growth
600%
Typical 2019 ROI
Meaningful Measurement
This is our secret ingredient when it comes to effective brand extension. Measuring the impact of what we do. This way we can see what works and what doesn’t so you can optimise your brand licensing strategy. We start by auditing your IP to better understand why your fans love you and how you can reach them in new ways.
Next, we benchmark you against your competitors. This makes it easier to identify brand extension opportunities available to you that will be meaningful for your fans. Ultimately, the more we measure, the more effective your strategy will be.
Service Breakdown
Our team of industry-leading consultants have decades of experience assessing extension opportunities for some of the biggest brands. We’re here to help you forecast the rewards of success and map out a plan of how to achieve them.
- Brand attribute mapping
- IP audits
- Competitor audits
- Industry benchmarking
- Lead generation
- Commercial modelling
- Brand extension revenue forecasts
- B2B marketing
- Pitching and sales
Ready to go?
Extension Explorer
New to brand extension? We’ll show you where to start, give you a clear sense of direction, and highlight growth opportunities.
Features
- Thorough brand immersion
- IP audit
- Competitor audit
- Industry benchmarking
- Top line costed action plan with recommendations
Benefits
- Fast turnaround
- Affordable flat fee
- No long term commitment
- Flexible commercial models that don’t default to a licensing agreement
Helping the world’s most-loved brands to expand
Skew immersed themselves in the British Museum, this and their trend and design expertise, have generated creative content that's achieving strong commercial results.
— Craig Bendle, Manager Of Merchandise at The British Museum
We’re the only agency that comes from a strategy and forecasting background. We started with insight and our strategic perspective is our greatest strength.
— Oliver Dyer, Founder & Strategy Director
Frequently Asked Questions
Can I use your other services if I don’t buy Extension Explorer?
Of course. You’re free to choose the services that work for you.
If we do this am I locked into your other services?
No. You can buy Extension Explorer and develop the opportunities we identify with any partner.
How long is the turnaround?
Typically a month from the start date.
How much time will I have to put into it?
Other than sharing the information we need to conduct your audits, none.
Will you manage our IP?
No. We’re a consultant and creative agency not at Licensing Agent. We’re not tied to the licensing model.
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Now we’ve got your attention. Let’s talk about extension
We’re a team of creative experts on a mission to make brand extension as effective as it can possibly be. If you want to get in on the action just fill out the form below and we’ll be in touch.
