From dream to shelf

Skew for England Rugby, style guide
Skew for Doctor Who, guidelines, style guide, design
Skew for Peter Rabbit, guidelines, style guide, design
Skew for Playstation, guidelines, style guide, design

Valuable relationships are long-term investments, and so it’s important that you have the materials you need as and when you need them. Brand guides, style guides, marketing assets, pitch decks, toolkits, sizzles, You can get everything you need to show off your brand in the best possible light.


Years guideline experience


Of clients served


Of guidelines delivered


Dream To Shelf

If you’re going to grow commercial relationships with licensees, e-com partners, retail and colab partners then you’re going to be pitching your brand to industry experts that are used to seeing the world’s brightest and best. Your materials need to be world class.

When you win the pitch and you’re building relationships, your guide helps you gain trust with speed to market, faster approvals, clear brand assurance and regular updates.

Ultimately what you want is for the insight that drives

your creative to delight your audience with new ways of experiencing their fandom. You want more SKU’s, better sell through, higher visitor numbers and engagement.

Our brilliant guidelines are packed with insight, bursting with inspiration and offer total clarity. Hand crafted by our cutting edge team of expert designers based in London’s East end, they are proven to win business, build relationships and smooth out challenges from dream to shelf.

Skew Packaging Mock Ups, Paddington, National Trust, NPG, FA England Football, The Open, British Museum, RHS, England Rugby, Ten Minutes To Bed

Service Breakdown

  • Brand Bibles
  • Brand Toolkits
  • Brand Assurance documents
  • Social marketing guidelines
  • B2B Marketing Tool Kits
  • Tone Of Voice documents
  • Activation Kits
  • Packaging Kits
  • Retail Toolkits
  • Style guides
  • Trend packs
  • Fast Fashion asset packs
  • Pitch decks
  • Buzz kits, influencer kits

Ready to go?

Starter Guide

Got the brand but need the creative tools to extend? We’ll provide a fixed fee consumer product style guide to get you started.


  • Consultation, audit and immersion
  • Concept design with colour, graphic and design direction.
  • Design concepts for packaging and applied graphics.
  • Guide layout including: cover, content, brand elements, design elements, product concepts, legal and approvals.
  • Production ready assets.


  • Built on insight
  • World class creative
  • Deep expertise
  • Proven effective commercial approach
  • Proven commercial relationship benefits
Get started now from £25000

Helping the world’s most-loved
 brands to expand

British Museum
National Trust
Natural History Museum
The Open
Warner Bros

Skew expertly helped from concept to style guide completion. Working with their team is a great experience.

— Rob Hutchinson, Commercial Lead at Rugby League World Cup 2021

Rugby League World Cup 2021 Advert

Frequently Asked Questions

Do you pitch?

We offer paid pitches. Our policy is not to free pitch but we will in certain circumstances based on project qualification.

How quickly can you deliver a guideline?

All guides are different, give us a call to for a free initial 15 minute consultation.

How quickly can you start?

We are usually over-subscribed but projects do get put on hold from time to time so call for schedule.

Can you deliver the content as well as the guide?

Yes. That’s what we do. Have a look here for asset delivery and here for Brand Identity.

What is the optimum time to deliver a licensing guide?

Seasonally to coincide with buying times or to launch at major industry events are effective ways of timing a launch.

Will you represent our IP?

No. We’re a consultants and creative agency not a licensing agent, we’re not tied to the licensing model.

Now we’ve got your attention. Let’s talk about extension

We’re a team of creative experts on a mission to make brand extension as effective as it can possibly be. If you want to get in on the action just fill out the form below and we’ll be in touch.

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